So how did Microcast take Muniwireless to the next stage, from a blog to a vertically integrated media company (as I mentioned in part 6)? What is Microcast’s business model? Sam Whitmore, who runs Sam Whitmore’s Media Survey interviews Joe Panettieri of Microcast. Sam writes:

Take a look at MuniWireless.com. It’s fronted by blogger Esme Vos, recognized as an expert in the emerging field. It’s got a clean look, ample advertising, an event series or two — even a freshly posted commentary from tech industry legend Bob Frankston. The site looks like the work of a top-tier trade publisher, but MuniWireless.com is a custom web title produced by little-known Microcast Communications.

Go to Sam’s blog and listen to the podcast (6:54), short but very informative (click here).