TW is a company that is in major transition. What people fail to realize is the time-delayed death injection that it got when AOL became the surviving entity at the time of the merger. Now, the whole thing is crumbling, and its become a numbers game, not a company.

I’m not sure if tech is really back in the way it was almost a decade ago. Sure, people are rediscovering what the impact of the internet and everything associated with it is. But do we still see it as tech? I don’t think so. It has become a tool that we use to achieve different goals. It is much more about the application then it is about the technology itself. And that totally makes sense, every technology evolves from a luxury, to a commodity and finally into a necessity. And with that comes a shift from technology, to hardware, to application.

Now, I have to admit that I am not a regular reader of Business 2.0, but I have a similar feeling about Wired Magazine. I have been subscribed to that magazine for years. In the beginning I was amazed by all the cool stuff that they came up with, but these days…they can hardly surprise me anymore, because they are caught up in mere descriptions of technology that has already arrived. So they try to lure me with stuff about space age technology and the likes. Whereas they seem to be looking at technology that is (still?) very distant from me, I am much more interested in the impact and application of the stuff that’s close to me.

I think what I am trying to say is this: we’ve arrived in the age that Wired (and maybe Business 2.0) was/is writing about. So now what? Change! Rethink what your value to your readers should be now! I think there’s some similarity with Muniwireless. What happens when we arrive in an age when ubiquitous wireless broadband is fast cheap and good for everyone?