Pajama Entrepreneur

37 Signals is publishing a new book the old-fashioned way: through a traditional publisher. So they went through the whole process of getting an agent and choosing a major publishing house. Read the blog post about how they went about it — very illuminating. Why are they going through the traditional publishing process? Because they want to write a best-seller that will reach millions of people.

37 Signals is famous for their self-published book, Getting Real, and for applications such as Basecamp and Backpack.