Why Apple is great at interfaces

Posted by Esme Vos | Posted in Inspiration, Technology | Posted on 03-12-2008

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They don’t survey users and they have fun:

Rather than survey a bunch of users on every decision, the Mac team decided each issue among themselves, invariably going for the option that might amuse a user the most, that would give a user the most pleasure, and therefore imbue the Mac with personality.

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