One of the occupational hazards of running an online news site (www.muniwireless.com) is that you get press releases that smell fishy. Some are outright lies and the others fudge the truth. I can’t figure out if the authors of these press releases are just poor writers or if they are trying to mislead their readers.
Here’s an excerpt from my blog post on Rose Cantine:
I have had it up to here with misleading press releases. I received a press release that read: “XYZ Wireless, one of the nation’s largest wireless broadband operators, has just launched service in . . . â€
What do you conclude when you read the line “one of the nation’s largest wireless broadband operators�
8 February 2009 at 06:37
PR people do as their clients tell them.
PR counselors tell their clients “no, you can’t say that.”
Honest companies listen to the latter. Dishonest companies hire the former.