Pajama Entrepreneur

ZapMe is a company based in Sydney, Australia that offers a mobile distribution platform for companies. Because people carry so many different mobile devices — iPhone, Blackberry, Palm, Nokia, Android-based smartphones — companies need a simple, easy way to send offers and announcements to customers regardless of their mobile device.

Companies that use ZapMe utilize SMS and mobile applications for their advertising campaigns and manage them through the ZapMe distribution platform. The platform has modules for user management, content management, security and reporting. ZapMe clients get real-time information about the people who receive their ads: age, gender, geographic location, brand preference, type of mobile device, and brand patterns. Recipients of advertising from ZapMe clients can choose from among the brands represented by ZapMe, i.e. tell ZapMe from whom they would like to receive offers.

Q&A with Cameron Wall, founder of ZapMe

When did you launch ZapMe?

January 2007.

What inspired you to start ZapMe?

I wanted to solve the following problem: how does a brand and/or information service use traditional media (newspaper, magazine, TV, Outdoor, radio etc.) to engage people via the mobile channel? There are so many different handsets, platforms, operating systems, versions of firmware etc. when it comes to mobile devices that it’s difficult to make the user experience enjoyable. Moreover, it costs companies too much time and money managing their ad campaigns across a variety of mobile devices. ZapMe is a platform that can distribute content to any device at anytime on the fly, usually via simple SMS which is a standard communication method available on all handsets globally.

Where do you see ZapMe in a year?

Most powerful platform in the mobile marketing industry.

www.zapme.com.au