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ZapMe: mobile distribution platform for brands and merchants

2 February 2010

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ZapMe is a company based in Sydney, Australia that offers a mobile distribution platform for companies. Because people carry so many different mobile devices — iPhone, Blackberry, Palm, Nokia, Android-based smartphones — companies need a simple, easy way to send offers and announcements to customers regardless of their mobile device. Companies that use ZapMe utilize SMS [...]

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Retargeter: advertising engine keeps bringing customers back

28 January 2010

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ReTargeter is an Internet advertising engine that places ads for websites you are browsing, on sites that you subsequently visit. ReTargeter works this way: Let’s say you are browsing around the website of a resort hotel in Asia, planning your holiday. Then, you decide to go to another website, for example, the New York Times. You [...]

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Are PR people liars or just bad writers?

5 February 2009

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One of the occupational hazards of running an online news site (www.muniwireless.com) is that you get press releases that smell fishy. Some are outright lies and the others fudge the truth. I can’t figure out if the authors of these press releases are just poor writers or if they are trying to mislead their readers. Here’s [...]

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Macworld: traditional conference trade show format is dead, what’s next?

8 January 2009

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Apple’s decision not to participate in any future Macworld event after 2009 came as a shock to IDG (the conference organizer) and to regular attendees. Ars Technica posted a story about IDG’s reaction to Apple’s pullout: Paul Kent, IDG World Expo’s VP and General Manager, took a stage for his own discussion Wednesday evening to talk [...]

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72 companies to launch new products and services at DEMO Fall 2008

5 September 2008

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The Pajama Entrepreneur can never resist new products and services, especially those that promise to: keep spam out of email inboxes for good; take the mystery out of eating healthy wherever you are; bring personal finance management to a new level; let anyone develop games; reduce people’s impact on the planet from energy consumption to traffic congestion. Click here to see [...]

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