Here are the first eight chapters on turning your blog into a media company. They are based on my experience as the founder of Muniwireless.com.
Part 1: birth of Muniwireless
Part 2: first year of Muniwireless
Part 3: finding a business model
Part 4: the Ninth Circle of Hell
Part 5: becoming a niche online publisher
Part 6: miracles happen [...]
So how did Microcast take Muniwireless to the next stage, from a blog to a vertically integrated media company (as I mentioned in part 6)? What is Microcast’s business model? Sam Whitmore, who runs Sam Whitmore’s Media Survey interviews Joe Panettieri of Microcast. Sam writes:
Take a look at MuniWireless.com. It’s fronted by blogger Esme Vos, [...]
In part 2 of this series, I mentioned that it took me a year to make money (via advertising) from my blog, Muniwireless.com. You won’t attract advertisers in the first month of blogging because you probably won’t have a lot of readers.
How many visitors do you need to attract advertisers? How do you get and [...]
Recently, I posted a series of articles on turning a blog into a media company — well, a small niche media company.
But if you want to hit the big time, i.e. building an online media business that rakes in $50 million+ in revenues, you’ll have to read two posts written by Jeremy Liew of Lightspeed [...]
This is the story I like to tell often because it is so unbelievable. Back in May 2005, when Muniwireless.com had already established itself as the place to go to for all things muni Wi-Fi, I was wondering, how do I take it to the next stage? Many people were asking me to hold conferences [...]
