Retargeter
Basic Information
Company URL: http://www.retargeter.com/
Company Description: ReTargeter is an Internet advertising engine that places ads for websites you are browsing, on sites that you subsequently visit. ReTargeter works this way: Let’s say you are browsing around the website of a resort hotel in Asia, planning your holiday. Then, you decide to go to another website, for example, the New York Times. You will see an ad on the New York Times website for the resort (if the resort is a client of ReTargeter) and it “reminds” you to go back to the resort’s home page. According to clients of ReTargeter, this “reminder” system has resulted in higher conversion rates than plain vanilla banner ads. It works better because people have already expressed some interest in the products and services of the advertiser (since they already visited the advertiser’s site).
Company Founded: 2009
Company Founders: Arjun Dev Arora
Company Sector: advertising
Company Address: 501 Beale St. Unit 11H
Company City: San Francisco, CA
Company Country: USA
Funding Information
Company Funded: angel
Company Investors: Auren Hoffman Tod Sacerdoti
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