Pajama Entrepreneur

I just posted an article about the success of mobile virtual network operator, Blyk, which has signed up 100,000 members in less than a year. Compare this to the 170,000 subscribers signed up by failed MVNO, Helio, in the US which has been around since October 2005 and has wasted over $270 million of investor [...]

I have written in the past about Blyk, a mobile virtual network operator in the UK, that offers free mobile phone calls to 16-24 year olds in exchange for receiving ads via SMS or MMS. According to this article in the The Times:
The response rate to Blyk’s advertising campaigns, which take the form of text [...]