03 Feb, 2008
Skipping TV ads will increase even more: 28 percent of households have digital recorder
Posted by: Esme Vos In: Advertising| Business models| Gadgets
A study conducted by the Stichting Kijkonderzoek (SKO) in the Netherlands estimates that 28 percent of Dutch households has a DVD or hard disk recorder that allows people to view TV shows and movies whenever they want, and skip advertisements. One quarter of households already has a flat screen TV. Digital TV is growing as [...]
Tags: Advertising, digital recorder
