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Free mobile calls with advertising: Blyk’s response rate 29 percent

Thursday, February 7, 2008

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I have written in the past about Blyk, a mobile virtual network operator in the UK, that offers free mobile phone calls to 16-24 year olds in exchange for receiving ads via SMS or MMS. According to this article in the The Times: The response rate to Blyk’s advertising campaigns, which take the form of text [...]

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