07 Feb, 2008
Free mobile calls with advertising: Blyk’s response rate 29 percent
Posted by: Esme Vos In: Advertising| Business models| Gadgets
I have written in the past about Blyk, a mobile virtual network operator in the UK, that offers free mobile phone calls to 16-24 year olds in exchange for receiving ads via SMS or MMS. According to this article in the The Times:
The response rate to Blyk’s advertising campaigns, which take the form of text [...]
